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Contemporary Research Methods and Data Analytics in the News Industry - 9781466685802

Un libro in lingua di Gibbs William J. Joseph McKendrick edito da Igi Global, 2015

  • € 188,80
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The advent of new technologies has left many people concerned about the future of print media and news, however, innovations in social media and video streaming have the potential to revitalize the journalism industry. Researchers from a variety of backgrounds present papers exploring the use of technology to better understand and engage with an audience. The papers explore the use of big data and data analytics for understanding and shaping the state of print and digital news. Specific topics covered include broadcast journalism, computational journalism, computer-mediated communication, text mining and more. The insights and ideas in this book will appeal to students and professionals at all levels of journalism. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)

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