Capture the Mindshare and the Market Share Will Follow - 9781137278517
Un libro in lingua di Libby Gill edito da Palgrave Macmillan, 2013
- € 25.30
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Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Informazioni bibliografiche
- Titolo del Libro in lingua: Capture the Mindshare and the Market Share Will Follow
- Sottotitolo: The Art and Science of Building Brands
- Lingua: English
- Autore: Libby Gill
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 06 Agosto '13
- Genere: BUSINESS and ECONOMICS
- Argomenti : Branding (Marketing Business communication Psychological aspects
- Pagine: 234
- Dimensioni mm: 234 x 155 x 0
- EAN-13: 9781137278517