Markets of One

Un libro in lingua di Gilmore James H. (EDT) Pine B. Joseph (EDT) edito da Harvard Business School Pr, 2000

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A collection of 10 Harvard Business Review articles chronicling the evolution of business competition from mass markets to the creation of customer-unique value through mass customization. Articles examine changes in strategy and operations approaches, and look at the transformation from focus on market share to measuring customer share and from marketing to the masses to cultivating learning relationships with each customer. Gilmore and Pine are cofounders of Strategic Horizons LLP, and authors of a book on business. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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