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Citizen Brand - 9781581152401

Un libro in lingua di Marc Gobe edito da Textstream, 2002

  • € 19.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

With ads and examples from well-known clients (e.g. Starbucks), the CEO of a brand image creation firm extends the trends he covered in Emotional Branding in promoting a marketing approach based on such commandments as "evolve from consumers to people" and "evolve from function to feel" to inspire brand loyalty. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

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