Citizen Brand - 9781581152401
Un libro in lingua di Marc Gobe edito da Textstream, 2002
- € 19.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
With ads and examples from well-known clients (e.g. Starbucks), the CEO of a brand image creation firm extends the trends he covered in Emotional Branding in promoting a marketing approach based on such commandments as "evolve from consumers to people" and "evolve from function to feel" to inspire brand loyalty. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Citizen Brand
- Sottotitolo: 10 Commandments for Transforming Brands in a Consumer Democracy
- Lingua: English
- Autore: Marc Gobe
- Editore: Textstream
- Collana: Textstream (Hardcover)
- Data di Pubblicazione: 01 Novembre '02
- Genere: BUSINESS and ECONOMICS
- Argomenti : Brand name products Branding (Marketing Consumers' preferences
- Pagine: 256
- Peso gr: 520
- Dimensioni mm: 222 x 146 x 19
- ISBN-10: 158115240X
- EAN-13: 9781581152401