Linchpin - 9781591843160
Un libro in lingua di Seth Godin Hagy Jessica (ILT) Macleod Hugh (ILT) edito da Portfolio, 2010
- € 24.10
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The bestselling author of Tribes and The Dip returns with his most powerful book yet
Who is Seth Godin?
"It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. He's interested in not simply how products are marketed, but also how people sell themselves and their ideas, and how new technology can be a game-changer." - Time.com
"Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still- one, to be exact-can boast his own action figure. . . . In the nearly ten years since his first bestseller, Godin has become a marketing phenom with a string of titles, including Purple Cow, Unleashing the Ideavirus, and his newest, Tribes. . . . Across [all] media, Godin delivers his combination of counterintuitive thinking and a great sense of fun." -BusinessWeek.com
"The marketing expert is a demigod on the Web, a bestselling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off." -Forbes.com
Informazioni bibliografiche
- Titolo del Libro in lingua: Linchpin
- Sottotitolo: Are You Indispensable?
- Lingua: English
- Autori : Seth Godin Hagy Jessica (ILT) Macleod Hugh (ILT)
- Editore: Portfolio
- Collana: Portfolio (Hardcover)
- Data di Pubblicazione: 26 Gennaio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Employee motivation Employees Attitudes Creative thinking
- Pagine: 244
- Dimensioni mm: 228 x 152 x 19
- ISBN-10: 1591843162
- EAN-13: 9781591843160