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Meatball Sundae - 9781591845355

Un libro in lingua di Seth Godin edito da Portfolio, 2012

  • € 13.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing "New Marketing" options that are more compatible and effective.

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