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Consumer Psychology in Behavioral Perspective

Un libro in lingua di Foxall Gordon edito da BERTRAMS PRINT ON DEMAND

  • € 31,70
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Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed action to intrapersonal information processing, have prevailed since the Skinner/Chomsky debates of the middle 20th century. The 1990 edition was published by Routledge, London. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Informazioni bibliografiche

  • Titolo del Libro in lingua: Consumer Psychology in Behavioral Perspective
  • Lingua: English
  • AutoreFoxall Gordon
  • Editore: BERTRAMS PRINT ON DEMAND
  • Genere: Lingua Inglese
  • ISBN-10: 1587982404
  • EAN-13: 9781587982408