Consumer Psychology in Behavioral Perspective - 9781587982408

Name: Consumer Psychology in Behavioral Perspective
Brand: BERTRAMS PRINT ON DEMAND
Price: 31.70 EUR
Author: Gordon Foxall
ISBN: 9781587982408

Un libro in lingua di Foxall Gordon edito da BERTRAMS PRINT ON DEMAND

€ 31.70
Il prezzo è variabile in funzione del cambio della valuta d’origine

Consumer Psychology in Behavioral Perspective libro in lingua di Gordon Foxall

Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed action to intrapersonal information processing, have prevailed since the Skinner/Chomsky debates of the middle 20th century. The 1990 edition was published by Routledge, London. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Informazioni bibliografiche

Titolo del Libro in lingua: Consumer Psychology in Behavioral Perspective
Lingua: English
Autore: Foxall Gordon
Editore: BERTRAMS PRINT ON DEMAND
Genere: Lingua Inglese
ISBN-10: 1587982404
EAN-13: 9781587982408