Dictionary of Marketing Communications - 9780761927709
Un libro in lingua di Govoni Norman A. P. edito da Sage Pubns, 2003
- € 71.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The Dictionary of Marketing Communications contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.
Informazioni bibliografiche
- Titolo del Libro in lingua: Dictionary of Marketing Communications
- Lingua: English
- Autore: Govoni Norman A. P.
- Editore: Sage Pubns
- Collana: Sage Pubns (Hardcover)
- Data di Pubblicazione: 11 Luglio '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Dictionaries Communication in marketing Dictionaries
- Pagine: 249
- Dimensioni mm: 254 x 184 x 19
- EAN-13: 9780761927709