Agency Mania - 9781590792056
Un libro in lingua di Bruno Gralpois edito da Midpoint Trade Books Inc, 2010
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Gralpois, a marketing professional who has worked with several organizations on both sides of the client/agency relationship, describes how to manage client/agency partnerships and improve their impact on business performance. He guides those in the marketing industry through the process of this relationship, from selecting an agency to optimizing long standing relationships, and discusses the value advertising and marketing communication agencies bring to their clients, managing agencies as a professional discipline and skill in today's corporate world, best practices for building sound agency strategy, conducting an agency search, setting up a contract, negotiating fair compensation, briefing agencies to set expectations, and measuring and improving performance. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Agency Mania
- Sottotitolo: Harnessing the Madness of Client/Agency Relationships for High-Impact Results
- Lingua: English
- Autore: Bruno Gralpois
- Editore: Midpoint Trade Books Inc
- Collana: Midpoint Trade Books Inc (Hardcover)
- Data di Pubblicazione: 01 Ottobre '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Management Strategic alliances (Business Customer relations Management
- Pagine: 316
- ISBN-10: 159079205X
- EAN-13: 9781590792056