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Contemporary Strategy Analysis - 9781119120834

Un libro in lingua di Grant Robert M. edito da John Wiley & Sons Inc, 2016

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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of stratey making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

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