Branding New York - 9780415954419
Un libro in lingua di Miriam Greenberg edito da Taylor & Francis, 2008
- € 115.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Informazioni bibliografiche
- Titolo del Libro in lingua: Branding New York
- Sottotitolo: How a City in Crisis was Sold to the World
- Lingua: English
- Autore: Miriam Greenberg
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 01 Febbraio '08
- Genere: ARCHITECTURE
- Argomenti : Corrective advertising New York Advocacy advertising New York Mass media and business New York
- Pagine: 326
- Dimensioni mm: 228 x 158 x 25
- ISBN-10: 041595441X
- EAN-13: 9780415954419