Planning and Managing Public Relations Campaigns - 9780749468736
Un libro in lingua di Anne Gregory edito da Kogan Page Ltd, 2015
- € 36.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, public relations practitioners will be able to drive events rather than be driven by them.
Completely updated to cover new developments in the use of social media, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Informazioni bibliografiche
- Titolo del Libro in lingua: Planning and Managing Public Relations Campaigns
- Sottotitolo: A Strategic Approach
- Lingua: English
- Autore: Anne Gregory
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 28 Dicembre '15
- Genere: BUSINESS and ECONOMICS
- Pagine: 214
- Dimensioni mm: 228 x 152 x 0
- EAN-13: 9780749468736