Marketing - 9780077729028
Un libro in lingua di Grewal Dhruv Ph.D. Levy Michael Ph.D. edito da Irwin Professional Pub, 2015
- € 268.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Informazioni bibliografiche
- Titolo del Libro in lingua: Marketing
- Lingua: English
- Autori : Grewal Dhruv Ph.D. Levy Michael Ph.D.
- Editore: Irwin Professional Pub
- Collana: Irwin Professional Pub (Hardcover)
- Data di Pubblicazione: 26 Gennaio '15
- Genere: BUSINESS and ECONOMICS
- Argomento: Marketing
- Pagine: 679
- Dimensioni mm: 273 x 215 x 25
- ISBN-10: 0077729021
- EAN-13: 9780077729028