Crisis, Issues and Reputation Management - 9780749469924

The reputation of an organization influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media -- which is particularly important when things go wrong.

Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of fascinating case studies from all over the world, the book defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

Informazioni bibliografiche

• Titolo del Libro in lingua: Crisis, Issues and Reputation Management
• Sottotitolo: A Handbook for Pr and Communications Professionals
• Lingua: English
• Autore:  Andrew Griffin
• Editore: Kogan Page Ltd
• Collana: Kogan Page Ltd (Paperback)
• Data di Pubblicazione: 28 Aprile '14
• Genere: BUSINESS and ECONOMICS
• Pagine: 262
• Dimensioni mm: 228 x 152 x 0
• ISBN-10: 0749469927
• EAN-13: 9780749469924