International Business - 9780137153732
Un libro in lingua di Griffin Ricky W. Pustay Michael W. edito da Pearson College Div, 2009
- € 181.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Successfully prepare for the international marketplace.
An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations
MARKET: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Informazioni bibliografiche
- Titolo del Libro in lingua: International Business
- Lingua: English
- Autori : Griffin Ricky W. Pustay Michael W.
- Editore: Pearson College Div
- Collana: Pearson College Div (Hardcover)
- Data di Pubblicazione: 23 Gennaio '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : International business enterprises Management
- Pagine: 630
- Peso gr: 1562
- Dimensioni mm: 279 x 222 x 31
- ISBN-10: 0137153732
- EAN-13: 9780137153732