The Customer Century - 9780415921992
Un libro in lingua di Anders Gronstedt edito da Taylor & Francis, 2000
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This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a "think and do tank," consulting on the same topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: The Customer Century
- Sottotitolo: Lessons from World Class Companies in Integrated Marketing and Communications
- Lingua: English
- Autore: Anders Gronstedt
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 01 Febbraio '00
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business communication Case studies Communication in management Case studies Marketing Case studies
- Pagine: 238
- Dimensioni mm: 234 x 158 x 25
- ISBN-10: 0415921996
- EAN-13: 9780415921992