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Buyways - 9780415934541

Un libro in lingua di Catherine Gudis edito da Taylor & Francis, 2004

  • € 122.10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record, she notes, is heavily weighted toward big outdoor advertising companies and their most strident opponents, and it is difficult to know the range of what ordinary people thought of the ads or how their viewing affected their actions. Distributed by Taylor and Francis. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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