Entrepreneurial Decision-Making - 9781845422912
Un libro in lingua di Veronica Gustafsson edito da Edward Elgar Pub, 2006
- € 92.60
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Gustafsson (entrepreneurship, marketing and management, Jonkoping International Business School, Sweden) bases her multidisciplinary study on entrepreneurship theory and empirical research, as well as cognitive psychology. The cognitive perspective provides a link between the entrepreneur and new business creation by focusing on an individual's cognitive behavior rather than on his or her personality traits. While conceding the difficulty of changing entrepreneurship education, Gustafsson argues that successful decision-making behavior can be taught and learned. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Entrepreneurial Decision-Making
- Sottotitolo: Individuals, Tasks And Cognitions
- Lingua: English
- Autore: Veronica Gustafsson
- Editore: Edward Elgar Pub
- Collana: (Hardcover)
- Data di Pubblicazione: 30 Gennaio '06
- Genere: BUSINESS and ECONOMICS
- Argomenti : Entrepreneurship Decision making Businesspeople Psychology New business enterprises Management Decision making
- Pagine: 155
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 1845422910
- EAN-13: 9781845422912