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Advertising - 9781412934299
Un libro in lingua di Hackley Chris (EDT) edito da Sage Pubns, 2009
- € 306.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.
Informazioni bibliografiche
- Titolo del Libro in lingua: Advertising
- Lingua: English
- Autore: Hackley Chris (EDT)
- Editore: Sage Pubns
- Collana: (Hardcover)
- Data di Pubblicazione: 25 Gennaio '09
- Genere: BUSINESS and ECONOMICS
- Argomento: Advertising
- Pagine: 1312
- Dimensioni mm: 247 x 165 x 95
- ISBN-10: 141293429X
- EAN-13: 9781412934299