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Brand Success - 9780749462871
Un libro in lingua di Matt Haig edito da Kogan Page Ltd, 2011
- € 23.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Haig, a writer and journalist who has written other books on brands, profiles 100 of the most successful international companies and their formulas. He illustrates examples of the broad nature of branding and success in terms of innovation, people, responsibility, emotion, design, distribution, and other brands. The volume focuses on the financial successes, longevity, technological advancements, and workplace revolutions of companies like Adidas, Sony, Xerox, American Express, Toyota, Colgate, Gillette, MTV, Harry Potter, Disney, Nokia, Cosmopolitan, Subway, Starbucks, Wal-Mart, Evian, Rolex, Oprah Winfrey, Ben & Jerry's, Yamaha, Apple, IKEA, Vespa, Coca-Cola, Absolut Vodka, Avon, Amazon, Google, Facebook, Intel, and Petrobras. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Brand Success
- Sottotitolo: How the World's Top 100 Brands Thrive and Survive
- Lingua: English
- Autore: Matt Haig
- Editore: Kogan Page Ltd
- Collana: Kogan Page Ltd (Paperback)
- Data di Pubblicazione: 28 Luglio '11
- Genere: BUSINESS and ECONOMICS
- Pagine: 296
- ISBN-10: 0749462876
- EAN-13: 9780749462871