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Essentials of Marketing Research - 9780073404820

Un libro in lingua di Hair Joseph F. Jr. Wolfinbarger Mary F. Ortinau David J. Bush Robert P. edito da McGraw-Hill College, 2009

  • € 166.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Informazioni bibliografiche