Essentials of Marketing Research - 9780078028816
Un libro in lingua di Hair Joseph Jr. Celsi Mary Wolfinbarger Ortinau David J. Bush Robert P. edito da Irwin Professional Pub, 2012
- € 240.60
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Informazioni bibliografiche
- Titolo del Libro in lingua: Essentials of Marketing Research
- Lingua: English
- Autori : Hair Joseph Jr. Celsi Mary Wolfinbarger Ortinau David J. Bush Robert P.
- Editore: Irwin Professional Pub
- Collana: Irwin Professional Pub (Paperback)
- Data di Pubblicazione: 04 Settembre '12
- Genere: BUSINESS and ECONOMICS
- EAN-13: 9780078028816