ricerca
avanzata
  • Help & Faq
  • Accedi/Login

Branding the Teleself - 9780739117330

Un libro in lingua di Hakanen Ernest A. edito da Rowman & Littlefield Pub Inc, 2007

  • € 55.00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

How do we keep from being outsiders, branded as different? How have we come to develop a desire for brands that we use to represent themselves? Hakanen (communication, Drexel U.) asserts we have developed a new self that knowingly delivers itself to the media for the sake of the global marketplace, conforming to the demands of social structures and setting aside, if only for a time, fear. The result is an entity Kakanen calls the "teleself," and as he works through his evidence for its creation, maintenance and perpetuation he uses as his tools the concepts of social psychology as history, the social grid and Kuhn's influence on media effects history. He examines the passive and active self, the commodified self and the transition to the teleself. His final words give little hope for true individuality in this system, but he does recall the now-alien concept of free agency. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Informazioni bibliografiche