Modern Retail Management

Un libro in lingua di Richard Hammond edito da Kogan Page Ltd, 2014

  • € 47,00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case studies throughout to illustrate best practice in the industry, and he tackles the challenges and opportunities of online retailing in a comprehensive way.

Modern Retail Management covers the topics students need to know about retail management, such as the connection between physical and online channels, some genuine retail innovations and the importance of the customer experience. Other areas covered include: trends and change in the sector, store environment, operations, merchandising, managing staff, globalization, marketing, logistics and consumer psychology.

Informazioni bibliografiche