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International Business - 9780230320987

Un libro in lingua di Harris Simon (EDT) Kuivalainen Olli (EDT) Stoyanova Veselina (EDT) edito da Palgrave Macmillan, 2012

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THE ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) published in association with the UK and Ireland Chapter of the Academy of International Business International Business: New Challenges, New Forms, New perspectives. This book provides in-depth and new knowledge about some of the most recent challenges for international businesses such as corporate social responsibility, the phenomenon of outward foreign direct investment from China, and the international growth of smaller firms, including international new ventures. This volume also reflects on new perspectives in international business by presenting the experience of successful business experts in the field in managing large international projects, the issues they face and the strategies they use to tackle them.

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