Nonprofit Internet Strategies - 9780471691884
Un libro in lingua di Hart Ted (EDT) Greenfield James M. (EDT) Johnston Michael (EDT) edito da John Wiley & Sons Inc, 2005
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Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Nonprofit Internet Strategies
- Sottotitolo: Best Practices For Marketing, Communications, And Fundraising Success
- Lingua: English
- Autori : Hart Ted (EDT) Greenfield James M. (EDT) Johnston Michael (EDT)
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 14 Marzo '05
- Genere: BUSINESS and ECONOMICS
- Argomenti : Internet marketing Computer network resources Nonprofit organizations Computer network resources Internet
- Pagine: 345
- Dimensioni mm: 260 x 184 x 38
- ISBN-10: 0471691887
- EAN-13: 9780471691884