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Harvard Business Review on Increasing Customer Loyalty - 9781422162521
Un libro in lingua di Harvard Business Review (COR) edito da Harvard Business School Pr, 2011
- € 19.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
Informazioni bibliografiche
- Titolo del Libro in lingua: Harvard Business Review on Increasing Customer Loyalty
- Lingua: English
- Autore: Harvard Business Review (COR)
- Editore: Harvard Business School Pr
- Collana: Harvard Business School Pr (Paperback)
- Data di Pubblicazione: 12 Aprile '11
- Genere: BUSINESS and ECONOMICS
- Pagine: 221
- ISBN-10: 1422162524
- EAN-13: 9781422162521