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Mobile and Ubiquitous Commerce - 9781605663661

Un libro in lingua di Head Milena (EDT) Li Eldon Y. (EDT) edito da Igi Global, 2009

  • € 150.20
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Theoretical and empirical research on mobile and ubiquitous commerce is presented here in a two-column format, highlighting enterprise management, Internet marketing, public policies, transportation and logistics, privacy and law, business ethics, and information technologies related to electronic business. After an overview of mobility and pervasiveness and the issue of privacy, the book details various mobile business models and their applications in private and public sectors, then focuses on technical considerations for various service models and security and authentication concerns. Individual differences and emotional aspects of interacting with mobile devices are also discussed. Final chapters provide an international perspective by highlighting mobile issues in Spain and India. Head is affiliated with McMaster University, Canada. Li is affiliated with National Chengchi University, Taiwan. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

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