Enlisting Madison Avenue - 9780833041562
Un libro in lingua di Helmus Todd C. Christopher Paul Glenn Russell W. edito da Rand Corp, 2007
- € 28.10
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Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Informazioni bibliografiche
- Titolo del Libro in lingua: Enlisting Madison Avenue
- Sottotitolo: The Marketing Approach to Earning Popular Support in Theaters of Operation
- Lingua: English
- Autori : Helmus Todd C. Christopher Paul Glenn Russell W.
- Editore: Rand Corp
- Collana: Rand Corp (Paperback)
- Data di Pubblicazione: 20 Settembre '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Military art and science War Protection of civilians
- Pagine: 211
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 0833041568
- EAN-13: 9780833041562