Stories That Sell - 9780615183008
Un libro in lingua di Casey Hibbard edito da Aim Pub, 2009
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The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story Marketing? best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.
Informazioni bibliografiche
- Titolo del Libro in lingua: Stories That Sell
- Sottotitolo: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
- Lingua: English
- Autore: Casey Hibbard
- Editore: Aim Pub
- Collana: Aim Pub (Paperback)
- Data di Pubblicazione: 05 Gennaio '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Communication in marketing Marketing Selling
- Pagine: 253
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 061518300X
- EAN-13: 9780615183008