Essentials of Strategic Management - 9781111525194
Un libro in lingua di Hill Charles W. L. Jones Gareth R. edito da South-Western Pub, 2011
- € 208.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
Informazioni bibliografiche
- Titolo del Libro in lingua: Essentials of Strategic Management
- Lingua: English
- Autori : Hill Charles W. L. Jones Gareth R.
- Editore: South-Western Pub
- Collana: South-Western Pub (Paperback)
- Data di Pubblicazione: 01 Maggio '11
- Genere: BUSINESS and ECONOMICS
- Pagine: 260
- ISBN-10: 1111525196
- EAN-13: 9781111525194