Pricing for Profit

Un libro in lingua di Peter Hill edito da Kogan Page Ltd, 2013

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Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do.

Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.

Informazioni bibliografiche

  • Titolo del Libro in lingua: Pricing for Profit
  • Sottotitolo: How to Develop a Powerful Pricing Strategy for Your Business
  • Lingua: English
  • AutorePeter Hill
  • Editore: Kogan Page Ltd
  • Collana: Kogan Page Ltd (Paperback)
  • Data di Pubblicazione: 28 Luglio '13
  • Pagine: 261
  • Dimensioni mm: 228 x 152 x 0
  • ISBN-10: 0749467673
  • EAN-13: 9780749467678