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Independent Luxury - 9781137481443
Un libro in lingua di Jonas Hoffmann Laurent Lecamp edito da Palgrave Macmillan, 2015
- € 47.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities!
Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers.
Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers.
Informazioni bibliografiche
- Titolo del Libro in lingua: Independent Luxury
- Sottotitolo: The Four Innovation Strategies to Endure in the Consolidation Jungle
- Lingua: English
- Autori : Jonas Hoffmann Laurent Lecamp
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 12 Agosto '15
- Genere: BUSINESS and ECONOMICS
- Argomenti : Small business Luxury goods industry Strategic planning
- Pagine: 252
- Dimensioni mm: 215 x 137 x 0
- ISBN-10: 1137481447
- EAN-13: 9781137481443