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The Handbook of Entrepreneurial Marketing - 9780749467814

Un libro in lingua di Charlotte Hogg edito da Kogan Page Ltd, 2014

  • € 19.70
  • Il prezzo è variabile in funzione del cambio della valuta d’origine


Charlotte Hogg offers a practical and straightforward approach to marketing planning for start-ups and businesses launching new products and services. Traditional marketing frameworks may not offer these new products the best promotional opportunities - The Handbook of Entrepreneurial Marketing looks specifically at the issues and challenges facing new products on launch.

Based on a simple grid formula, this book breaks the process down into 2 phases obtaining a thorough understanding of the industry and performing an in-depth analysis of the target audience. It guides entrepreneurs through the environment that every new product launch must face, allowing them to plot a clear path towards market profile and brand awareness.

Chapters look at specific industries, product features and benefits, money, USPs, purchasing decisions, buyer profiles, market strategy, competition, and identifies weaknesses and objections.

Informazioni bibliografiche

  • Titolo del Libro in lingua: The Handbook of Entrepreneurial Marketing
  • Sottotitolo: How to Align Marketing and Promotion to New Products and Services
  • Lingua: English
  • AutoreCharlotte Hogg
  • Editore: Kogan Page Ltd
  • Collana: Kogan Page Ltd (Paperback)
  • Data di Pubblicazione: 28 Giugno '14
  • Genere: BUSINESS and ECONOMICS
  • Pagine: 240
  • Dimensioni mm: 228 x 152 x 0
  • EAN-13: 9780749467814