The Marketing Manifesto

Un libro in lingua di Hood David James edito da Kogan Page Ltd, 2013

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Although marketing is a well-used and pervasive discipline, there are several issues that often go unaddressed or are unrealized by those in the profession.

Written by marketing specialist David Hood, the book features 15 "mini manifestos" that each demonstrate a deep understanding of the central challenges that result in poor performance by the individual marketer, the profession and the organization. Each manifesto offers advice on how to tackle an issue, addressing what needs to change and how to go about it.

By offering a powerful way to open up to new opportunities, The Marketing Manifesto is a valuable tool to help marketers reach their full potential and make essential changes in the field of marketing. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.

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