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Event Marketing - 9780471401797
Un libro in lingua di Hoyle Leonard H. edito da John Wiley & Sons Inc, 2002
- € 62.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Informazioni bibliografiche
- Titolo del Libro in lingua: Event Marketing
- Sottotitolo: How to Successfully Promote Events, Festivals, Conventions, and Expositions
- Lingua: English
- Autore: Hoyle Leonard H.
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 23 Maggio '02
- Genere: BUSINESS and ECONOMICS
- Argomenti : Special events Marketing
- Pagine: 224
- Dimensioni mm: 241 x 196 x 19
- ISBN-10: 047140179X
- EAN-13: 9780471401797