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Global Mobile Commerce - 9781599045580

Un libro in lingua di Huang Wayne W. (EDT) Wang Yingluo (EDT) Day John (EDT) edito da Igi Global, 2007

  • € 138.60
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

M-commerce uses the potential of wireless technologies to expand the reach of e-commerce applications to any time and any place. Currently this great potential has been limited by different perspectives, different mobile communication standards, and varying degrees of m-commerce development around the world. In this text, 51 international academics and researchers contribute 20 chapters examining the challenges involved in creating and implementing global m-commerce development strategies. Following an overview of the general concepts, issues, and technologies that apply to m-commerce, three sections examine the issues and technologies from the different perspectives of three continents: Europe, North America, and Asia. The chapters combine theory, research, and practice, offering in-depth investigations and case studies illustrating the research through real-world examples. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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