From Customer Retention to a Holistic Stakeholder Management System - 9783540774297
Un libro in lingua di Huber Margit (EDT) O'Gorman Susanne (EDT) edito da Springer Verlag, 2008
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The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
Informazioni bibliografiche
- Titolo del Libro in lingua: From Customer Retention to a Holistic Stakeholder Management System
- Sottotitolo: Living a Vision
- Lingua: English
- Autori : Huber Margit (EDT) O'Gorman Susanne (EDT)
- Editore: Springer Verlag
- Collana: Springer Verlag (Hardcover)
- Data di Pubblicazione: 11 Marzo '08
- Genere: BUSINESS and ECONOMICS
- Argomenti : Customer relations Customer loyalty Consumer satisfaction Research
- Pagine: 203
- Dimensioni mm: 234 x 158 x 19
- ISBN-10: 3540774297
- EAN-13: 9783540774297