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Buzzmarketing - 9781591842132
Un libro in lingua di Mark Hughes edito da Portfolio, 2008
- € 13.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Informazioni bibliografiche
- Titolo del Libro in lingua: Buzzmarketing
- Autore: Mark Hughes
- Editore: Portfolio
- Data di Pubblicazione: 29 Aprile '08
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 1591842131
- EAN-13: 9781591842132