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The Value Factor - 9781576601570

Un libro in lingua di Mark Hurd Lars Nyberg edito da Bloomberg Pr, 2004

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Information is the new competitive edge. Capitalizing on the information a company owns about its customers, suppliers, and partners has become the value proposition for sustainable long-term growth. Combining case studies and analyst insights with common sense and surprisingly simple ideas, "The Value Factor shows how companies transform information into a competitive asset. Authors Mark Hurd and Lars Nyberg of NCR Corporation, who are leaders in global technology and information services, have access to some of the top companies in every industry. In this book they offer their unique perspective on what the innovators are doing to get ahead and stay ahead in today's tough business environment and how companies at the forefront are using information to meet challenges and turn them into growth opportunities. As noted by marketing luminaries Don Peppers and Martha Rogers of preeminent global marketing firm Peppers and Rogers Group: "Information, even more than capital assets, products, or brands, will be the best source of sustainable competitive advantage going forward. Hurd and Nyberg have succeeded in outlining a vision and a plan for putting that information to work in ways that drop directly to the bottom line. Better read it if you plan to do any business in the 21st century."

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