Gods in the Bazaar - 9780822339267
Un libro in lingua di Kajri Jain edito da Duke Univ Pr, 2007
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Jain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies—of art, commerce, religion, and desire—within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India's postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular.
Informazioni bibliografiche
- Titolo del Libro in lingua: Gods in the Bazaar
- Sottotitolo: The Economies of Indian Calendar Art
- Lingua: English
- Autore: Kajri Jain
- Editore: Duke Univ Pr
- Collana: Duke Univ Pr (Paperback)
- Data di Pubblicazione: 30 Maggio '07
- Genere: ART
- Argomenti : Calendar art India Commercial art India Art and popular culture India
- Pagine: 434
- Dimensioni mm: 254 x 177 x 31
- ISBN-10: 0822339269
- EAN-13: 9780822339267