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Handbook of Research on Web Log Analysis - 9781599049748

Un libro in lingua di Jansen Bernard J. (EDT) Spink Amanda (EDT) Taksa Isak (EDT) edito da Igi Global, 2008

  • € 198.20
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Editors Jansen (College of Information Sciences, Pennsylvania State U.), Taksa (computer information systems, City U. of New York), and Spink (information technology, Queensland U. of Technology) and a team of 46 experts review the history of Web log analysis and explore new trends in issues of community building, privacy, and social interaction. Noting that Web use is ubiquitous and transcends age and cultural barriers, the editors write that users engaged in shopping, socializing, and conducting searches leave behind a considerable amount of information about their needs, mindset, and approaches used--information of great value to Web service providers. That circumstance also raises issues of privacy and security among consumers and others. Some topics included in this handbook are Web log privacy, Web log analysis, Web information seeking behavior, search query logs, Web analytics, search and query analysis, and dynamic Web pages customization. The book is suitable for reference library collections, academics, students, researchers, and technology professionals. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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