International Business Marketing in Emerging Country Markets - 9781847202512
Un libro in lingua di Hans Jansson edito da Edward Elgar Pub, 2007
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Looking at international business marketing in emerging country markets such as China, India, and Russia requires an understanding of relationship marketing since, according to Jansson (international marketing, U. of Kalmar, Sweden), emerging markets can be characterized as "network societies." He constructs an international business marketing model as part of the paradigm shift from transaction to relationship marketing, covering business marketing strategy, business marketing processes, internationalization processes, and supporting network organization structures, mainly at the subsidiary level. The strategic aspect of business marketing is developed based on the network approach and for the strategy issues of local adaptation, global integration, and geographic spread. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: International Business Marketing in Emerging Country Markets
- Sottotitolo: The Third Wave of Internationalization of Firms
- Lingua: English
- Autore: Hans Jansson
- Editore: Edward Elgar Pub
- Collana: (Hardcover)
- Data di Pubblicazione: 01 Gennaio '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : International business enterprises Developing countries Corporations, Developing country Business networks
- Pagine: 238
- Dimensioni mm: 228 x 152 x 19
- ISBN-10: 1847202519
- EAN-13: 9781847202512