New Activism and the Corporate Response - 9781403903112
Un libro in lingua di John Steve (EDT) Thomson Stuart (EDT) edito da Palgrave Macmillan, 2003
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This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
Informazioni bibliografiche
- Titolo del Libro in lingua: New Activism and the Corporate Response
- Lingua: English
- Autori : John Steve (EDT) Thomson Stuart (EDT)
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 05 Dicembre '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : International business enterprises Management Citizen participation International business enterprises Management Moral and ethical aspects Social responsibility of business
- Pagine: 308
- Dimensioni mm: 234 x 165 x 25
- ISBN-10: 1403903115
- EAN-13: 9781403903112