International Business - 9780415437639
Un libro in lingua di Debra Johnson Colin Turner edito da Taylor & Francis, 2010
- € 142.50
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
- impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
- environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
- resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
Informazioni bibliografiche
- Titolo del Libro in lingua: International Business
- Sottotitolo: Themes and Issues in the Modern Global Economy
- Lingua: English
- Autori : Debra Johnson Colin Turner
- Editore: Taylor & Francis
- Collana: Taylor & Francis (Hardcover)
- Data di Pubblicazione: 22 Gennaio '10
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 0415437636
- EAN-13: 9780415437639