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Don't Think Pink - 9780814408155
Un libro in lingua di Lisa Johnson Andrea Learned edito da Amacom Books, 2004
- € 17.60
- Il prezzo è variabile in funzione del cambio della valuta d’origine
An Oregon marketer and a Vermont writer on the women's market dispel stereotypes about women's buying habits, in examining how to develop reality-based strategies for reaching this key market. Rather than resorting to pink packaging that women in focus groups nixed, marketers are advised on how to tailor "brand experiences" to meet the needs of women in specific demographic niches. Several recommended readings and Web resources are listed. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Don't Think Pink
- Sottotitolo: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
- Lingua: English
- Autori : Lisa Johnson Andrea Learned
- Editore: Amacom Books
- Collana: Amacom Books (Hardcover)
- Data di Pubblicazione: 21 Giugno '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Women consumers Marketing
- Pagine: 230
- Dimensioni mm: 317 x 165 x 31
- ISBN-10: 081440815X
- EAN-13: 9780814408155