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Contemporary Selling - 9780415523493

Un libro in lingua di Johnston Mark W. Marshall Greg W. edito da Taylor & Francis, 2013

  • € 225.20
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:

  • ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world

  • In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling

  • Mini-cases to help students understand and apply the principles they have learned in the classroom

  • Role-plays at the end of each chapter enabling students to learn by doing

  • Special appendices on selling math and developing a professional sales proposal

  • Video material available on the Companion Website, featuring the highly regarded role-play series introduced by the authors and new content with sales experts discussing best sales practices from a recent PBS special on selling produced by HR Chally.

Informazioni bibliografiche