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All in Startup

Un libro in lingua di Diana Kander edito da John Wiley & Sons Inc, 2014

  • € 22,30
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The new entrepreneur—taking a scientific approach to business development

All In Startup: Launching a New Idea When Everything Is on the Line introduces the latest advances in entrepreneurship, and a new understanding of how to launch a company. Written for anyone who has started a business, thought about starting a business, or just been close to someone who has, the book details the new thinking surrounding startups as old models fade away. Readers follow the story of Clive Owen, a man tasked with turning his company around in nine days. Through rich storytelling, All In Startup provides a book-length case study that showcases a new type of entrepreneurship, revealing the innovative principles that dramatically increase a startup's chance of success.

The traditional "business plan" model taught in MBA programs is on the verge of extinction. Entrepreneurs who are successful in the new marketplace are using the scientific method as applied to business, with companies built around forming and testing basic assumptions. All In Startup provides a roadmap toward implementing this up and coming model, discussing every aspect of new business, from vetting the idea to customer relations. Topics include:

  • Using small bets to find opportunities
  • The hidden value in wrong assumptions
  • Recognizing Vanity Metrics to avoid big losses
  • Fear and inaction as threats to business

The book highlights common pitfalls, and discusses the emotional reality that goes tragically unmentioned in business school. Anyone looking to turn their great idea into a successful business should consider all possible angles before diving in. All In Startup sheds a light on the new era of entrepreneurship, built by the modern entrepreneur.

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