Entrepreneurial Small Business - 9780073381572
Un libro in lingua di Katz Jerome A. Green Richard P. II edito da McGraw-Hill College, 2010
- € 196.50
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Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Informazioni bibliografiche
- Titolo del Libro in lingua: Entrepreneurial Small Business
- Lingua: English
- Autori : Katz Jerome A. Green Richard P. II
- Editore: McGraw-Hill College
- Collana: McGraw-Hill College (Hardcover)
- Data di Pubblicazione: 24 Febbraio '10
- Genere: BUSINESS and ECONOMICS
- Argomenti : Small business Management New business enterprises Management Entrepreneurship
- Pagine: 654
- ISBN-10: 0073381578
- EAN-13: 9780073381572