What the Plus! - 9780071810104

Google+ is to Facebook and Twitter what Macintosh is to Windows," says original Apple evangelist Guy Kawasaki in his new book, which gives marketers and business strategists everything they need to draw business benefits from the hottest social media site on the planet.In What the Plus!, Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social searches, post and share comments and photos, respond to comments, and gain followers.A Huge and Growing Market: Google+ has more than 100 million users and, according to marketing services firm Experian Hitwise, the its number of visits was up 27% between February and March 2012; conversely, Facebook was down 1.3 billion visits between July of 2011 and March of 2012—a 15% drop Kawasaki has a major platform on Google+ (1.7 million followers), Twitter (800,000 followers), and Facebook (155,000 subscribers), to whom he will promote the book Kawasaki has a busy speaking schedule to a diverse collection of organizations, including Nike, Audi, Wal-Mart, Sprint, Hewlett Packard, IBM, Saturn, Stanford University, Haddasah, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aved